Beat 'Em Up is a rhythm arcade where all the games inside are rhythm based and the building that houses it is specially made to give rhythm gamers the best gaming experience possible. Their key audience is young adults, but they welcome anyone to come and play from their large selection of games.
In designing for Beat 'Em Up I created a logo that was inspired from an audio visualizer and also pixel blocks seen in retro games. I further pushed the visualizer theme in the animation where the logo and surrounding visualizers beat and move to the music like one would do playing a rhythm game. For colors, I went with a dark theme mixed with bright neon colors that I saw were commonly used in games and contrasted well against dark backgrounds.
